Library Revolution

OK, OK. I posted earlier about a great post I read today on encouraging blog readers to subscribe. What was the great suggestion I got form the post? Where did I find the post?

It was from Problogger – here is the post.

The suggestion? Create a sense of anticipation on your blog.

The idea stems from a very practical question:

Why do People Subscribe to Feeds?

Problogger’s answers to this question?

“they think that the blog might produce content that they’ll want to know about at some point in the future…

…People will subscribe to your blog if they think that it will enhance their lives in some way in the foreseeable future.”

Which leads to another, perhaps more valuable question bloggers might want to ask themselves:

“instead of asking ‘how can I get people to subscribe to my blog’ a better question to ask is: ‘how can I convince people that I will write something tomorrow, next week or next month that they just can’t miss out on.’”

A sense of anticipation.

How can libraries create this on their blogs? How can they not only reach out to potential readers and library users, but also keep them coming back for more??

I am eagerly waiting for the followup posts on this topic – Problogger promises to follow this idea with some practical tips. How’s that for building anticipation??

This entry was posted on Wednesday, February 6th, 2008 at 10:02 am and is filed under Library Technology, Social Networking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.