So I did a Google search for “Library” and got this as the targeted ads. Pet Supplies?
Now, according to Google, the AdWords results that appear after doing a search are based on keywords specified by the purchaser of the ad. In their words,
When people search on Google using one of your keywords, your ad may appear next to the search results. Now you’re advertising to an audience that’s already interested in you.
So I dunno.
Of course, I usually don’t even see these because of the Firefox extension Customize Google. So whatever.
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March 20th, 2008 at 6:03 pm
Obviously because of this phenomenon:
http://www.ironfrog.com/catsmap.html
A search for “library cats” produces 322,000 hits in Google!
March 20th, 2008 at 6:12 pm
Note specific, it isn’t pet supplies, it is CAT supplies. Is that the connection?
March 27th, 2008 at 9:21 pm
LOL I did the same search again, and got “Dog Supplies” and the same link.
April 13th, 2008 at 9:54 pm
This particular advertiser has probably targetted thousands of completely irrelevant keywords hoping their ad will pop up more often.
Unfortunately this usually results in little benefit either to the advertiser or to Google. In this case I’d say that if Google had any more relevant ads to show for ‘library’ it would definitely have shown them over this.