From the “things I wanted to blog when I first read them but never quite got around to it until now” file.
As my son, Robert, approaches his second birthday, I can’t get over how incredible it is to watch his development. Not only is it fascinating to watch him learn to put words, concepts, and actions together, it is also amazing to see the ways in which his experiences are shaping him in ways that would never have been possible when I was a child. In short, it’s really cool to watch a true “digital native” develop.
He is just now learning that a mouse (”Mowwwwws”) can also mean a small furry creature that causes Mommy to call the exterminator. He thinks Mommy’s laptop is cool… until he touches the screen and nothing happens (unlike his cousin’s Nintendo DS.) Lame. Anything long and skinny (yarn, the dog leash, a belt) is a cord and must be plugged in somewhere. Cameras must be handed to him each time a picture is taken so that he can see the “Bay-beeeee.” Cameras are not held up to the eye, but are used at arm’s length. I have received text messages from my son… mostly reading “44444444″. Elmo lives in the TV and can be brought up at any time. He also vacations in the computer, where specific songs can be viewed at will. His cousin’s Webkinz live next to the computer. You can call Pop-Pop from anywhere at any time. A glimpse of ear buds causes wild dancing.
Robert is an avid “EYEbrarrrr” user already, looking forward to visits to the place where books, “PUZZZ-ulllls” and computer games “clik! clik! beeeeep!” are available for his use. My hope is that his attachment will grow in the next few years of his life (although I hope he outgrows the tantrums as we leave…)
Anyway, to get to the point…
A while back Marketing Prof’s Daily Fix listed a number of things that marketers can learn from a 10-year old. To summarize, marketers should consider the upcoming generation and observe their values and how they operate a little. The basic findings:
1- Kids know a lot more about what’s happening online that you may think.
2- Kids do social networking naturally.
3- Being boring is the cardinal sin.
4- Kids like multi-media experiences.
5- Kids ignore online ads.
6 - Do not underestimate young people.
7 - Kids rock.
Maybe I just don’t have that much experience with kids. But I thought this was a great post… and I can really see this beginning to be the case with my little Digital Native. (The article even describes an incident where the 10-year old in question does a little tech trouble shooting to solve his Runescape problem!)
So let me throw something out there for discussion. I was told by a Children’s librarian a few months ago that while Adult services have been changed dramatically by technological advancements and social networking, Children’s services have basically not changed, and she didn’t see the central goals and missions of Children’s librarianship changing much in the near future. This was a very excellent, experienced and well-respected librarian who I admire very much. But I had to wonder about this…
Maybe this post is a little random, but it’s a question that interest me as a parent and as a librarian…
What do folks think?
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