Library Revolution

I bet she will.

I certainly read her post about the “Top three things that will make me read your blog.”

Her criteria in short:

 1. Give good head(line)

2. Name your blog well

3. Don’t update too often

Her advice is very practical: think about what you read if you’re going to write.

We all only have so many hours in a day, and only precious little of that time can be devoted to blog reading. Whether you’re writing on behalf of your organization, blogging a conference, talking about professional issues, or discussing your top American Idol picks, if you want people to take the time to read your posts, it’s worth thinking about why you read the blogs and posts that you do.

Of course, not everyone finds the same thing important. For me, the headline thing is really important. There is so much being written out there, that even among the blogs I really like and follow consistently, I usually only really read the items where the headline jumps out and grabs my attention. I’m  not as particular about the other criteria Jennifer lists… for me, I don’t really mind the “too many posts” thing so much, and while a good name might interest me at the beginning, it’s not necessarily going to make me a permanent reader.

For me, I guess my “What makes me reaad your blog” list goes something like this:

1. Grab me with the headlines! Like I said above, you could have the best content in the world, but if the headlines don’t draw me in, I may never know.

2. I love “scannable” posts.  If I can get the gist of what you’re saying with a quick scan, I’m more likely to read the whole thing. Bullet points rule!

3. Comments. An interesting discussion will always draw me in! So encourage comments and discussion as much as you can, even if it means being a bit of a troublemaker sometimes.

And, of course, one of my favorite resources for tips on how to blog effectively is Problogger. Check out their tips on effective blog writing and promotion as well as their excellent blogging blog. They definitely offer great tips and food for thought.

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Via Library Techie: Check out this cool feature on CNN.com where children’s books are reviewed by children.

(I had forgotten about how CNN does this… it’s how I originally found one of my son’s favorite books, Scaredy Squirrel. This epic saga was reviewed by 6 year old Andrew Oglesby back in June of 2006. The rest, ,at least at my house, is history. Or legend.)

I love the suggestion that libraries could do something like this on their Web pages. It seems like a natural thing to do…

I can just imagine what my son, Robert, would say if asked to review some of his favorite books:

Goodnight Moon - “bunny. BUNNY!!! Shhhhhh!!! mouse mouse mouse up up clock clock mouse. Shhh. Bunny.”

Truck Duck - “DuckDuck QUACK! Truck. Car. Bug…EEEEEWWWWW! DUCK! Bobo. Monkey EEE EEE EEE. Duck!”

Yummy Yucky - “EEEEWWWWW! mommy… mommy… cookie!!!! cookie!!!! EEEEWWW! cheese. pizza. Meeeow! Bug. Sock stinky sock. EEEEWWWW!!!”

Give him a break. He’s only two.

But really, wouldn’t it be cool to share some of what the kids visiting your library have to say about the books they’ve read?

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OK, OK. I posted earlier about a great post I read today on encouraging blog readers to subscribe. What was the great suggestion I got form the post? Where did I find the post?

It was from Problogger – here is the post.

The suggestion? Create a sense of anticipation on your blog.

The idea stems from a very practical question:

Why do People Subscribe to Feeds?

Problogger’s answers to this question?

“they think that the blog might produce content that they’ll want to know about at some point in the future…

…People will subscribe to your blog if they think that it will enhance their lives in some way in the foreseeable future.”

Which leads to another, perhaps more valuable question bloggers might want to ask themselves:

“instead of asking ‘how can I get people to subscribe to my blog’ a better question to ask is: ‘how can I convince people that I will write something tomorrow, next week or next month that they just can’t miss out on.’”

A sense of anticipation.

How can libraries create this on their blogs? How can they not only reach out to potential readers and library users, but also keep them coming back for more??

I am eagerly waiting for the followup posts on this topic – Problogger promises to follow this idea with some practical tips. How’s that for building anticipation??

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I saw a great post today that discussed an element of blogging that really helps encourage readers to subscribe to a blog. This great suggestion is something simple to comprehend, but much harder to implement, especially in the case of library blogs. But it’s something really worth considering  - how would this work for library blogs?

What is this wonderful suggestion?

Where did I read it?

Perhaps I will tell you in an upcoming post…

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From the “things I wanted to blog when I first read them but never quite got around to it until now” file.

As my son, Robert, approaches his second birthday, I can’t get over how incredible it is to watch his development. Not only is it fascinating to watch him learn to put words, concepts, and actions together, it is also amazing to see the ways in which his experiences are shaping him in ways that would never have been possible when I was a child. In short, it’s really cool to watch a true “digital native” develop.

He is just now learning that a mouse (”Mowwwwws”) can also mean a small furry creature that causes Mommy to call the exterminator. He thinks Mommy’s laptop is cool… until he touches the screen and nothing happens (unlike his cousin’s Nintendo DS.) Lame. Anything long and skinny (yarn, the dog leash, a belt) is a cord and must be plugged in somewhere. Cameras must be handed to him each time a picture is taken so that he can see the “Bay-beeeee.” Cameras are not held up to the eye, but are used at arm’s length. I have received text messages from my son… mostly reading “44444444″. Elmo lives in the TV and can be brought up at any time. He also vacations in the computer, where specific songs can be viewed at will. His cousin’s Webkinz live next to the computer. You can call Pop-Pop from anywhere at any time. A glimpse of ear buds causes wild dancing.

Robert is an avid “EYEbrarrrr” user already, looking forward to visits to the place where books, “PUZZZ-ulllls” and computer games “clik! clik! beeeeep!” are available for his use. My hope is that his attachment will grow in the next few years of his life (although I hope he outgrows the tantrums as we leave…)

Anyway, to get to the point…

A while back Marketing Prof’s Daily Fix listed a number of things that marketers can learn from a 10-year old. To summarize, marketers should consider the upcoming generation and observe their values and how they operate a little. The basic findings:

1- Kids know a lot more about what’s happening online that you may think.

2- Kids do social networking naturally.

3- Being boring is the cardinal sin.

4- Kids like multi-media experiences.

5- Kids ignore online ads.

6 - Do not underestimate young people.

7 - Kids rock.

Maybe I just don’t have that much experience with kids. But I thought this was a great post… and I can really see this beginning to be the case with my little Digital Native. (The article even describes an incident where the 10-year old in question does a little tech trouble shooting to solve his Runescape problem!)

So let me throw something out there for discussion. I was told by a Children’s librarian a few months ago that while Adult services have been changed dramatically by technological advancements and social networking, Children’s services have basically not changed, and she didn’t see the central goals and missions of Children’s librarianship changing much in the near future. This was a very excellent, experienced and well-respected librarian who I admire very much. But I had to wonder about this…

Maybe this post is a little random, but it’s a question that interest me as a parent and as a librarian…

What do folks think?

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One thing people ask me pretty often id how I find the time to “do it all.” Well, the short answer is that I don’t. None of us do. But I do put a lot of effort into making time for the important things. Which means prioritizing.

So during these last few weeks, I haven’t posted much… there were just too many other important things to take care of. Hopefully things wills start to calm down a little, now, though, and I’ll get to put blogging back on my “things to get done” list without going completely crazy.

To summarize what’s been going on with me, here are a few of the highlights of the last two weeks for me:

Long Island Economic Trends Forums: OK, so speaker Martin Cantor was a bit of a blatant name dropper (it was pretty funny, actually). But he gave a very interesting talk about the economic trends he sees on Long Island’s horizon. It wasn’t all doom and gloom, either. And the really important part, I think was that it was real food for thought in terms of where we can imagine libraries fitting in with the economic landscape of this area. Some of the reports he referenced can be found here.

Suffolk County YA Librarians meeting: This was the first time I’ve attended a YA librarian’s meeting (as I’m not a YA librarian), and it was so much fun! It was considerably more spirited than the meetings I’m accustomed to, including salsa music and mango chutney (thanks, Barbara!) I was there to do a presentation about some of the new and exciting OPAC features that are going to be introduced for the county soon (shhh… it’s top secret!). The feedback I got from this group was so positive and constructive, which made it such a pleasure. Plus, I’ve since heard from a number of the people who were at the meeting that day – folks who sought me out to work on other projects or ask questions they might otherwise not have asked. One of the great things about my job is that I get opportunities like this to connect with the folks out in our libraries. It’s fun when I get a chance to do that with new groups and people I didn’t know before!

Helene Blowers: Helene came to visit SCLS last week and gave two excellent presentations to the staff and directors of our libraries. I can not even begin to say how awesome it was to hear her speak… and even more awesome to hear the buzz that has resulted from those talks. Most awesome of all was the chance to meet Helene… I hope our paths cross again soon!

Sharon Cates-Williams: I also got a chance to hear the Suffolk County CIO and Commissioner of the Department of Information Technology speak about the WiFi Long Island project. I have to say I’ve been really skeptical about the whole project, both in terms of feasibility and sustainability. But her presentation sure did sound convincing. Maybe too good to be true… or is that just me being a cynic? Hey, if they can make it work, make it affordable, and keep it going, then I’m all for the idea.

Feedback: I love getting feedback on the projects I work on, and these last few weeks have been really great for that. Thanks to everyone who has been so great about giving me positive, constructive commentary, especially on the OPAC design I’ve been working so hard on. I love the feeling of getting somewhere… and often the best way to make progress is to get involved in a good feedback cycle.

Facebook app: After much playing around and with great thanks to everyone who helped me out on this one (especially Lou at SCLS and Graham at Reyerson University), the Suffolk County Catalog Search application for Facebook is now available. With over 43,000 members belonging to the Suffolk County network (not to mention all of the other networks Suffolk residents belong to!), I thought it would be a real shame not to have an app. So now we do, and folks are starting to add it to their profiles…

So that’s some of the stuff I’ve been doing. And, of course, there’s work. You know, the regular day-to day stuff that you do all the time, so it doesn’t seem to count… but it has to because it takes up all of your time. And there’s the whole sick toddler screaming his lungs out because his ear hurts and he wants to play with the toaster and I’m the meanest Mommy ever and where is Daddy??? And of course, the Holidays, which means shopping, errands and ten million office parties. Plus that whole birthday thing.

Well, hopefully things will calm down a little in the next few weeks, and my priorities will get another chance to shift. I’m well overdue for a good rant.

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A couple of people have asked me lately what 2.0-ish technology has been the most useful to me. I thinks some folks who are just trying to get started with this stuff are looking for a place to begin so they don’t get too overwhelmed. Good idea!

For me, it definitely has to be the use of a feed aggregator.

I started out small, with just a few interesting professional feeds, plus some things of personal interest to me. Now that I look back at the past few years, it’s amazing how my list of feeds has grown and changed. As I commented to one person the other day, I rarely read a newspaper from cover to cover any more - but I do skim about 300 sources on a daily basis.

If you had to pick just one, what would it be?

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A wonderful colleague of mine said something very interesting (and very true!) over lunch a few weeks ago: “Librarians like to provide services for the people that they know.” She said this with a sigh, going on to point out that this is all fine and good, but that sometimes it leads us to neglect services for other segments of the population we serve just because they’re not already coming in the door.

Please read David Lee King’s excellent post about the dilemma this puts us in.

In one sentence: “Stop ignoring your library’s rapidly-growing digital community.”

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From the great blog Customers are Always, here is a terrific article about using a blog as a sort of a newfangled, interactive version of a F.A.Q. page. I really think that libraries could put this suggestion for corporate blog use to work for them in very effective ways.

The article comes at it from the perspective that companies can use a blog to communicate with their customers with the answers to the questions they are always being asked… in a way that invites participation, promotes that idea of “corporate transparency”, and will also serve as another line of advertising as the blog gets crawled and linked to on the Internet.

And all of that is fine and good for libraries. On a FAQ blog, we could start by answering questions about our hours, our facilities, our loan policies. I’d actually be pretty interested to see any comments our customers might leave regarding these topics… call it an online suggestion box. Then start answering questions about the library as they come in and watch the resource grow into something that patrons and staff alike can refer to.

But that doesn’t have to be the end of this idea… After all, we’re in the business of answering questions.

With the proliferation of library blogs, I’m always surprised to see how few libraries blog their reference questions… especially the common ones. Instead of a library blog consisting of a list of library events or books to read, why not show the world what we really have to offer?

A common theme I keep hearing lately from the public library Reference librarians I know is that they are getting fewer “easy” ready-reference type questions nowadays… and more really tough, time consuming, reasearch intensive ones. Which, in the words of one of my colleagues, means “More of the interesting stuff.”

Why not keep an ongoing blog where your reference staff can contribute some of the common, interesting, or downright bizarre questions they have worked on recently – with the answers and links to the resources that finally answered the questions? I think this would make another great, valuable resource for patrons to consult, Web surfers to trip over, and librarians to look to when faced with a similar tough question. And it’s one situation where I think comments would really work – conversation enriching the content of the post as folks share additional resources, tips, and feedback.

I can really see this sort of a blog becoming a real resource adding a lot of value to the library Web site. Posts that include actual information that people (or at least one person!) really want? This kind of content has value. And value attracts readers, comments, and customers.

Are we concerned with patron privacy on this one? I think there needs to be some judgment used when deciding what questions to include and how to phrase it – you obviously don’t want to share any personal information that the customer might not want “out there.” But I can’t imagine that this would be too hard to overcome, if even in conversation with the patron: “This is such an interesting question! Do you mind if I write about it on our library blog?” and with some internal policy about how and when (if ever) patrons are identified or discussed.

All too often, I don’t think that the public really knows much about the wonderful set of professional skills we librarians have to offer. Sharing the questions, the process, and the fruits of our efforts in a public forum like a blog would be great advertising for what we have to offer at the library: skills and information, not just books!

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Can someone please answer a very dumb question I have about Second Life?

Why are there so many chairs? 

I guess I’m just showing my complete lack of understanding, but I really wonder that. I mean, I was just exploring a little in SL and couldn’t get over the number of places there were to sit. Funny thing is, I am feeling pretty comfortable in my recliner right now. My little avatar isn’t tired in the least.

I guess I still don’t get it…

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